Kleen is a retail dry cleaning business located in New Hampshire's Upper Valley. The company requested a refresh of their entire brand identity system. They hired me to give them a new look that would reflect their transition to environmentally-friendly dry cleaning solutions. One requirement was to keep their existing logo font – as it's been an icon in the community for over 100 years. Otherwise, I was able to add design elements, colors and a new tagline to convey their "greener" approach to cleaning.