Novo Precision is a progressive supply chain partner with world-class engineering capabilities. They create precision components, assemblies and equipment. I was hired to create a logo and identity system for them. We wanted the logo to represent strength and precision. They were drawn to the bold, bulls-eye logo. Which, ironically, was a great long-term solution considering Novo recently expanded into the firearms precision machining sector – and the bulls-eye is reminiscent of a target.